The first circle is now complete so and we are celebrating a 1 year anniversary!
Almost 2 years ago after a meeting with Survey Sampling International in Stockholm the idea of a new level of insights platform for the Swedish wine market came to life. A platform which is following the seasons, asking wine consumers relevant questions depending on the time of year to create true insights. Thanks to all of our clients and customers Vinbarometern is now celebrating 1 full year and is a well recognized insights platform throughout the Swedish wine industry.
- Over 4.000 interviews with wine consumers are made asking about their behaviour and attitudes.
- Over 20 brand researches has been conducted with special deep dives in varietals and origins.
- Many, many presentations and work-shops.
Now as the next round starts we enter a new chapter where we can dig even deeper into the seasons, segments and categories being able to compare to last year. The insights gets deeper and we hope to continue to bring value to our customers!